Callum Armstrong
Conservation Communicator ~ Podcast Host ~ Marketing Coach ~ Social Entrepreneur
Callum Armstrong
Conservation Communicator ~ Podcast Host ~ Marketing Coach ~ Social Entrepreneur
Hi đIâm Callum: a conservation communicator, marketing coach, social entrepreneur, and co-host of the People Helping Nature Podcast.My mission is to make conservation mainstream by helping more people, businesses, and communities connect with and care for the natural world.I do this by:
Amplifying conservation stories through Conservation Amplified and the People Helping Nature Podcast - sharing the insights & messages of NZ conservation leaders to spark awareness, connection, and culture change.
Working with climate tech startup CarbonInvoice - making it easy for businesses to measure their carbon footprint, fund local reforestation, and get hands-on with nature through Planting Action Days.
Coaching environmentally-driven charities & companies on marketing and comms over at Paste & Publish - helping them to build high-performing growth teams & machines that they own rather than rent.
If you want to collaborate, partner, or simply share ideas on how we can drive cultural change to heal nature, letâs connect.Outside of work, youâll find me exploring wild places or volunteering alongside my fiancÊe Anna Wentsch - from predator trapping and native planting to penguin and kiwi conservation.Letâs make conservation mainstream - together.Does this resonate with you? If so, let's chat.
Callum Armstrong
Conservation Communicator ~ Podcast Host ~ Marketing Coach ~ Social Entrepreneur
Current projects
Paste & Publish - comms & marketing coaching/capability building service. We help environmentally-driven charities and companies to get results from their marketing using their own team.
Conservation Amplified - registered NZ charity on a mission to make conservation mainstream by raising awareness through content & communications. Produces the People Helping Nature podcast.
CarbonInvoice - climate tech startup for SMEs. Measures your company's carbon emissions in just 3 minutes and vastly simplifies taking meaningful action.
Past projects
The Boho Store - wellness store located in Tauranga City and online. I helped to commercialize Boho over a period of 12 months, resulting in over 500% revenue growth, a physical retail store, and thousands of new customers. Exited March 2022.
MÄnuka Essentials - personal care brand that uses East Cape mÄnuka oil as a key ingredient. 50 cents from every product sold was dpnated to The Reforestation Fund (the precursor to Conservation Amplified). I developed this brand from the ground up. Exited May 2023.
MÄnuka Sensations - a sub-brand of MÄnuka Essentials that sells bulk native plant extracts B2B and a select range of essential oils and blends B2C. Exited May 2023.
Improve Your Business - a value-packed, 3-5 minute fortnightly newsletter that shares immediately actionable, bite-sized businesses tips and advice to help owners and managers bet better results. Exited August 2024.
Callum Armstrong
Conservation Communicator ~ Podcast Host ~ Marketing Coach ~ Social Entrepreneur
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